Eric Santarsiero
Senior Copywriter

CV

Curriculum Vitae

 

 ERIC SANTARSIERO
copywriter
ersantarsiero@gmail.com       Los Angeles, CA       ericsantarsiero.com

 Creative wordsmith with 5+ years working in advertising on brands ranging from Fortune 500s to startups. Copywriting experience includes CPG, Telecommunications, Alcohol, QSR, Action Sports, Government Agency, and Banking. Proficient in Microsoft Word, Excel, PowerPoint, Keynote, Adobe Photoshop, InDesign, Illustrator, Premiere, SEO, Google Suite, and PlayStation 4.


WORK EXPERIENCE

WALMART – Los Angeles, CA

Senior Copywriter                                                                                                                10/2023 – Present
Walmart is a multinational retail corporation. Their in-house creative studio runs their advertising mainly through social media.

  • Ran influencer social media campaigns for seasonal deals and a huge holiday push

MEDIA.MONKS – Los Angeles, CA

Copywriter                                                                                                                04/2021 – 04/2023
Media.Monks is a creative digital agency with headquarters based in the Netherlands.

  • Wrote and shot 3 brand commercials for Scratchers from the California Lottery, one of which was shown during Super Bowl LVII

  • Built 360 campaigns for California Lottery's draw games (e.g. Powerball) that included billboards, digital banners, social media, and radio

  • Strengthened Northgate González Market's position in the industry by executing 360 concepts

  • Shot a World Cup campaign with Northgate Market utilizing Mexican soccer legends like Claudio Suárez and Jared Borgetti, which won Bronze at the Hispanic Marketing Awards

CHANNEL BAKERS – Anaheim, CA
Lead Content Writer                                                                                                         09/2020 – 04/2021
Channel Bakers is an advertising agency that specializes in helping brands develop within specific retailers.

  • Directed content marketing team, leading designers and creating strategy-driven campaigns

  • Crafted scripts for Amazon video ads, shooting spots for clients like Canon and Scanmarker

  • Spearheaded the agency’s rebranding efforts in social media, website, and collateral

72ANDSUNNY – Los Angeles, CA
Freelance Copywriter                                                                                                              08/2020 – 09/2020
72andSunny is a full-service advertising company with offices in Los Angeles, Amsterdam and New York.

  • Wrote and created campaign pieces for Verizon's CSR campaign "Citizen Verizon" with a focus on digital inclusion and remote learning during COVID

THE SHIPYARD – Newport Beach, CA
Freelance Copywriter                                                                                                              03/2020 – 08/2020
The Shipyard is the world's first "marketing engineering"​ agency.

  • Developed social, radio, and in-store content for In-N-Out to calm and inform followers during the coronavirus crisis

  • Concepted innovative, 360 campaign ideas for San Diego Gas & Electric initiatives

TRIBAL WORLDWIDE – Los Angeles, CA
Freelance Copywriter                                                                                                               09/2019 – 12/2019
Tribal Worldwide is a global agency with an expertise in digital innovation.

  • Ideated social campaigns for 3 AT&T activations including Revolt LA and DreamHack ATL

  • Wrote compelling copy for AT&T's social involvement in NBA, Esports, and College Football

  • Quickly learned the voice of AT&T’s Instagram (239k), Twitter (893k) and LinkedIn (1.1m)

DAMAGE ESPORTS – Los Angeles, CA
Freelance Copywriter                                                                                                               09/2019 – 09/2019
Damage Esports is a full-service agency dedicated to the growth of Esports.

  • Ideated online video (OLV) concepts for 3 Intel influencer spots, resulting in 1m+ views

  • Crafted strategic copy for Intel’s day-to-day social media involvement at TwitchCon event

GALLEGOS UNITED – Huntington Beach, CA
Copywriter                                                                                                                08/2017 – 09/2019
Gallegos United is an advertising agency focusing on the multicultural market. 

  • Worked closely with Creative Directors on campaigns for social media, activation, radio, OLV, out-of-home (OOH), digital banners, website, email, and broadcast

  • Presented advertising concepts and campaigns to clients in various industries

  • Collaborated with Art Directors to execute activations for Chick-fil-A, Got Milk, and SouthNorte Beer Company

  • Led creative direction for a Bones Love Milk digital marketing campaign shoot, which resulted in a 200% boost in Instagram followers and 750k+ views on YouTube

  • Developed bold, strategic, and persuasive messaging in all types of media

  • Contributed integral ideas to Chief Creative Officer for 5 new business pitches

EDUCATION

UNIVERSITY OF SAN FRANCISCO – San Francisco, CA                           Graduation: 05/2014
Bachelor of Science in Business Administration, Entrepreneurship & Innovation

THE BOOKSHOP LA – Los Angeles, CA                                                            09/2015 – 05/2017
Certificate of Completion, Advertising Portfolio School