AT&T
AT&T’s social presence is met with tons of trolls demanding better customer service as well as the release of the #SnyderCut. But to those true followers, we provided some dope, culture-shifting content.
#RevoltSummit - Social Media
Revolt Summit is a meeting-of-the-minds for hip-hop’s most creative and inspiring. And what better way to capture content than using everyone’s favorite part of the brief - influencers!
Role: Concept & Copywriter | With: Lily Kim, Marijke van Niekerk, and Jamie Greenberg
#Dreamhack - Social Media
In the world of Esports, there are conventions that bring gamers from all walks of life. AT&T’s social coverage of Dreamhack Atlanta was designed to live in this world so we didn’t look like total n00bs.
Role: Concept & Copywriter | With: Wesley Ruff, Chris Davies, and Marijke van Niekerk
#Friendsgiving - Social Media
To support a Friends-themed pop-up in New York and Las Vegas, we made a #Friendsgiving post. And yes, it’s much easier to secure rights when your client owns Warner Media.
Role: Concept & Copywriter | With: Keith Black and Jamie Greenberg