Senior Copywriter
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AT&T

Eric Santarsiero works on AT&T’s creative advertising platforms for social media. Copywriting for AT&T client at Tribal Worldwide, DDB.

AT&T

AT&T’s social presence is met with tons of trolls demanding better customer service as well as the release of the #SnyderCut. But to those true followers, we provided some dope, culture-shifting content.

 

#RevoltSummit - Social Media

Revolt Summit is a meeting-of-the-minds for hip-hop’s most creative and inspiring. And what better way to capture content than using everyone’s favorite part of the brief - influencers!

Role: Concept & Copywriter | With: Lily Kim, Marijke van Niekerk, and Jamie Greenberg

AT&T Revolt Summit Social Media - Eric Santarsiero, Copywriter Portfolio
AT&T Revolt Summit Social Media - Eric Santarsiero, Copywriter Portfolio
 

#Dreamhack - Social Media

In the world of Esports, there are conventions that bring gamers from all walks of life. AT&T’s social coverage of Dreamhack Atlanta was designed to live in this world so we didn’t look like total n00bs.

Role: Concept & Copywriter | With: Wesley Ruff, Chris Davies, and Marijke van Niekerk

 

#Friendsgiving - Social Media

To support a Friends-themed pop-up in New York and Las Vegas, we made a #Friendsgiving post. And yes, it’s much easier to secure rights when your client owns Warner Media.

Role: Concept & Copywriter | With: Keith Black and Jamie Greenberg