Eric Santarsiero
Senior Copywriter
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Kinecta

Eric Santarsiero works on Kinecta’s creative advertising platforms for social media, digital media, radio, activation, and broadcast. Copywriting for Kinecta client at Gallegos United.

Kinecta

Kinecta has been serving the South Bay for over 80 years, but this federal credit union wasn’t reaching the area’s young professional audience. Basically, they needed a facelift (soooo LA).

 

Kinecta - Rebrand

To rebrand Kinecta, we focused on what makes credit unions special - they’re more personal than banks. Leveraging this insight, we positioned Kinecta as a partner that’s got your back for every step of your financial journey, not just when you “sign here”. That’s banking done different.

Role: Concept & Copywriter | With: Harvey Marco, Sharon Cleary, & Dean Alari

Kinecta Federal Credit Union Rebrand- Eric Santarsiero, Copywriter Portfolio
 

Kinecta - In-store & Digital

To get the messaging out, we crafted in-store and digital pieces that drove home Kinecta’s personal touch.

Role: Concept & Copywriter | With: Harvey Marco, Sharon Cleary, Jonatan Maldonado & Dean Alari

Kinecta In-Store OOH - Eric Santarsiero, Portfolio
Kinecta In-Store OOH - Eric Santarsiero, Portfolio
 
 

@Kinectapix - Social Media

We also gave their social channels a consistent look & feel to build a following among the South Bay-liens.

Role: Concept & Copywriter | With: Sharon Cleary, Jonatan Maldonado & Dean Alari

Kinecta Social Media - Eric Santarsiero, Copywriter Portfolio
 

Kinecta x LA Galaxy - Digital OOH

Through Kinecta’s sponsorship with the LA Galaxy, we got some prime real estate for the new campaign...and a couple free tickets, too. IBRA!

Role: Concept & Copywriter | With: Sharon Cleary, Jonatan Maldonado, & Dean Alari