Chick-fil-A
Chick-fil-A is one of the most beloved brands in America (#3, in fact). This loyalty comes from their company’s ethos of inspiring others to take good care of each other. Oh, and their chicken is motha-clucking delicious.
Little League World Series - Activation
Kids from all over the world compete in The Little League World Series. We took care of these little sluggers by building a dugout where they could chill, dance with the cows, and enjoy some fried goodness.
Role: Concept & Copywriter | With: Sharon Cleary & Gabriel Ascencio
Dance Cam! - Digital/Social Media
Within the dugout, families were encouraged to dance their hides off with the cows. We captured their mooooves on camera and emailed custom videos to share on social media.
Encouragement Signs - Activation Product
An Encouragement Sign station was available for families to cheer on their kids in style. Chick-fil-A branding was minimal, but seeing our signs in all languages made everyone proud.
The Dinner - Activation
During some off-time between games, Chick-fil-A also hosted a fully catered meal for the kids. We don’t have exact statistics, but the chicken-sandwich-to-home-run-ratio is somewhere in the record books.