Got Milk?
Got Milk? is an iconic brand that’s been using fun and irreverent tactics to sell milk for decades. But in the age of organic veganites, sales have drastically declined. Our challenge was to find unique ways to hack culture and get people thinking about milk’s benefits again.
#MilkMinis - Social Media
Millennials started the revolution against dairy milk. So, we snuck into their feed by giving them what they crave most of all - goofy memes.
Role: Concept & Copywriter | With: Sharon Cleary, Jonatan Maldonado, Aaron Onsurez, Tim Mendez, Ivonne Gomez, Dean Alari & Cori Vasquez
#MilkInHistory - Social Media
These memes are rooted in the fact that milk’s been around for 3000 years. But who’s to say it didn’t play a role in some pivotal historic moments? We found some old footage and it’s pretty convincing.
#UglyCatSweater - Social Giveaway
Everyone loves ugly sweaters. And everyone loves cats. And EVERYONE loves lasers. We just brought them all together for a giveaway. Hundreds commented, dozens won, and you bet your ass I got one too.
Milk Bros - Radio
To sell milk, sometimes you have to get into the nitty gritty of benefits. We tried a more humorous approach than just stating nutritional facts.
Role: Concept & Copywriter | With: Dino Spadavecchio & Corina Vasquez
Moo Money - OLV & Radio
Moo Money is a rewards program designed to incentivize people to buy moooore milk! Of course, we used cows and plenty of moo puns.
Role: Concept & Copywriter | With: Sharon Cleary, Aaron Onsurez, & Eric Le Tai
Sunday Funday - Activation
Milk keeps kids hydrated, even while they’re literally bouncing off the walls. This inspired us to partner with a trampoline park for a day of fun.
Role: Concept & Copywriter | With: Sharon Cleary & Dean Alari
@sofiedossi - Influencer
We also recruited Sofie Dossi, an America’s Got Talent finalist and extremely flexible gymnast. She helped attract her 2m followers to join the event and even demonstrated her skills for the kids.
