Walmart
As Fortune 1 (literally), Wally World is a retail macro-economy of its own. But we didn’t want to make it seem like that on social, so we took it micro with creators, trends, and relatable content that makes you hit like and, hopefully, add to cart.
#GiftingBestie - Social Media
Picking the best gift can be difficult, but we found the best gift guide out there to help. Gabby always knows what to get for that special someone, whether they be your dad, your mother-in-law, or your co-workers.
Role: Concept & Copywriter | With: Andrew Wind, Emily Van Tassel, Valeria Lombo, & Amanda Staeck
#TheEraOfYou - Social Media
Forget Taylor Swift – eras have been a thing since the time of ancient empires. Now, they’re used to describe periods when you feel like you’re totally reinventing yourself. So we took the Main Character, Home Improvement, and a few other Eras to build a social campaign where guides give you beginner, intermediate, and expert tips.
Role: Concept & Copywriter | With: Andrew Wind, Emily Van Tassel, Valeria Lombo, & Amanda Staeck
#DisabilityPrideMonth - Social Media
Disability Pride is something I hold near and dear because of my autistic brother, Marcus. Working on these pieces were a point of pride and getting to connect with other creatives in the world of disability is a big highlight of working in this industry for me.
Role: Concept & Copywriter | With: Andrew Wind, Emily Van Tassel, & Amanda Staeck
#ToysUnboxed - Social Media
We’ve all seen unboxing videos, but have you ever seen a toy unbox itself? That was the concept we brought to Unpop Animation Studio, who gave our toys a life of their own.
Yes, the goat the farts. It’s very common and totally normal during yoga, trust me.
Role: Concept & Copywriter | With: Andrew Wind, Emily Van Tassel, & Amanda Staeck | Vendor: Unpop Animation
