Eric Santarsiero
Senior Copywriter
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Northgate González Market

Eric Santarsiero works on Northgate González Market creative advertising platforms for social media, digital media, radio, activation, and broadcast. Copywriting for Northgate González Market client at Media.Monks.

Northgate González Market

Northgate is a premier Mexican supermarket that has the best Avocados and coolest carnicería (meat department para no sabos) I’ve ever seen. Honestly, if you’ve got one near you, take some advice from this white boy and go check it out.

 

Because of Soccer - World Cup Campaign

Soccer fans are willing to do anything for the sport. That includes making goals out of Coca-Cola bottles and even watching the World Cup with their rivals. So we got some Mexican Soccer legends (and one Argentinian) together to prove it.

Role: Concept & Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo
🏆 Won Bronze at Hispanic Marketing Council Awards

 

Revenge Gift Wrapping - Activation

Hispanic moms are known for using empty food containers as tupperware, so we came up with a campaign to let you get revenge for all those times you opened the ice cream container only to find leftover frijoles, salsa, or rice.

By partnering with brands like Yoplait and Knudsen, we got tons of empty containers for customers to use as “gift wrap” for their real Mother’s Day gifts.

Role: Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo

 
 

#NorthgateGuacDunk - Social Media

Crunchy Chicharrones + Creamy Guacamole = a literal recipe for a viral trend. Starting with influencers and leading to UGC, we filled peoples’ feeds with this delicious combo, which brought everyone and their madre into Northgate for a bite! This challenge brought 182.8M views, 12.3M engagements, and a 36%/24.1% increase in sales for Chicharrones/Guacamole across all stores.

Role: Concept & Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo

 

World Music Day - Spotify & Social Media

For World Music Day, we created Spotify playlists that double as shopping lists so you can jam out while you pick out the perfect groceries to make Birria de Res, Guacamole, and Aguachiles.

Role: Concept & Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo

 
 

@northgatemarket - Social Media

During the Summer or any other season, we were serving up hot memes and fresh content for your scrolling pleasure.

Role: Concept & Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo

 

Northgate On the Air - Radio

Radio is one of retail’s favorite media, so we were constantly on the air. Fun Fact: Our tagline is read by the same actor who voices Tony Stark en Español.

Role: Concept & Copywriter | With: David Castellanos, Jorge Rodríguez & Mario Castillo