SouthNorte Beer Company

SouthNorte is a brewing company born where the rustic flair of Mexico’s beer scene meets the craft mecca of San Diego. Through a creative (and financial) collaboration with Gallegos United, we started a brewery at the “Crossroads of Cultures”.

@SouthNorte - Social media

Running a craft brewery’s social media was truly a match made in heaven for a bearded copywriter such as myself. We told the story of SouthNorte’s origins, created themed aesthetics for new beer releases, and found about every excuse possible to do a photoshoot.

Role: Concept & Copywriter | With: Harvey Marco, Andy Lund, & Tim Mendez

Dos Californias Brewsters - Social Media & Activation

32 badass brewsters (women in the beer industry) joined forces as Dos Californias Brewsters to send a message - beer isn’t just for men. So, we filmed their brewing process and the festival where they unveiled their craft creation - all in the name of International Women’s Day.

Role: Concept & Copywriter | With: Jonatan Maldonado & Tim Mendez

The West Coaster - Print

Step foot in any brewery/bar/gastropub in San Diego and you’ll come across The West Coaster - a local publication for all things beer. This proved to be the perfect location to run some print ads for our border-crossing brewery.

Role: Concept & Copywriter | With: Aaron Onsurez & Andy Lund

#Agavemente - Social Media

Agavemente was SouthNorte’s first beer to make an award-worthy splash in the industry. This gave us the perfect opportunity for a full Instagram takeover.

Role: Concept & Copywriter | With: Jonatan Maldonado & Tim Mendez

SouthNorte.com - Website

What’s a new brewery without a website? We wanted to let everyone know where to get our beers, right? Well, I helped write all of the copy on SouthNorte.com while I was still transitioning from Accounts to Creative, so I learned all the ins and outs of developing a site…unfortunately.

Role: Copywriter | With: Harvey Marco, Andy Lund, & Tim Mendez