Xfinity

Xfinity is one of the largest telecommunications companies in the world, and while their customer service is reportedly terrible, they still have some great offerings. One of which is their vast international content, but how do you spread that message to the right people?

#ImpossiblyEasy - Social Media

Xfinity proved their authenticity by using international talent to promote their international content. Culturally-relevant dancers, Poonam & Priyanka and Gyroe the Magnificent, showed that it’s Impossibly Easy to use the X1 Voice Remote, even while upside down. We leveraged their unique moves to boost efforts on social.

Role: Concept & Copywriter | With: Sharon Cleary, Jonatan Maldonado, & Tim Mendez

Influencer Engagement - Social Media

We chose the talent based on their cultural following. To reach their audiences, we handed over BTS and freshly-edited content for them to post.

The Future of Awesome - Digital

Digital banners are BAU for a telecommunications client, but Xfinity’s products allowed us to tell a story in these tiny scroll-stoppers.

Role: Concept & Copywriter | With: Taua Baccarin & Conrad Jamir