California Lottery
It isn’t just your gambling grandma who plays the Lotto anymore. Our target was one of the main buyers of Scratchers and one of the biggest parts of California’s diverse demo: Hispanics (or Cal-Hispanics in strategy-speak).
A Little Play Can Make Your Day - Broadcast & Social Media
Scratchers are one of life’s little pleasures, releasing a burst of dopamine and a few bucks from your wallet. We captured the essence of that feeling by taking some small moments of play to a surreal level of fun.
Role: Concept & Copywriter | With: David Castellanos & Myriam Diaz
🏈 This one played during Super Bowl LVII (2023)!
A Golden State of Play - Social Media & OOH
Californians sure do have it easy. And we aimed to capture that laid-back vibe to promote the new California Dreamin’ Scratchers.
Role: Concept & Copywriter | With: David Castellanos & Myriam Diaz
World Cup Snapchat - Social Media
We made a “play”-able Snapchat filter for the World Cup. It performed incredibly well and became a benchmark game for Snapchat’s ad team to show other clients.
(Not shown: Selfie view where you juggle a soccer ball on your head)
Role: Concept & Copywriter | With: David Castellanos & Myriam Diaz
@calottery - Social Media
Social Media is also the perfect place to throw in some playable content or just remind our followers that the big draw is a day away.
Role: Concept & Copywriter | With: David Castellanos & Myriam Diaz
